Leo Laporte: TwitTvNote: Please excuse the quality of writing, liveblogging.
Came from mainstream media so he knows the old way = Your grandpa's media. In the old media if you wanted to have a voice, you had to have money to get it heard. In mainstream media, it was usually one guy telling you something. Now its changing, its in networks. We get to talk back now. We are creating media using blogs, podcasts, that dont cost any money and are influenced by our audience.
He started 'This Week in Tech' which is the #1 tech podcast on the internet. Uses Skype to interview for his shows but for the most part does this out of a cottage. He had 1/2 million in ad sales last year, doubling this year. This is a podcast folks. An mp3 or video recording put up online and sent out through a feed.
Its all about the conversation. No longer about one person directing the entire distribution of information. Its about people sharing. Sounds very much like the Socratic method in education. The conversation is directed through questions and answers from the community.
Video (and TV) appeals to your monkey mind, the non-rational, non cerebral part of your mind and is designed to stimulate emotions. Look at the comments on Youtube, they are moronic.
Blogging is good for the rational part of the mind. Comments are often thoughtful and part of a conversation. Sometimes the bloggers personality doesn't show through completely so their ideas are at the forefront.
Audio is intimate. You are talking into the mind through the ear. Audio is very good at abstract ideas because it doesn't rely on pictures to get a message across. Audio allows you to promote your personality along with your ideas.
Think of yourself as creating content. Not a podcaster which focuses on the medium of delivery, but as a content creator.
The Babble Objection- If "everyone" is blogging and "everyone" is podcasting, who is listening? Turns out a lot of people are according to Leo.
We can all be our own solar systems. Our goal shouldn't be to get on CNN. Our goal should be to be a hub of our own world, our own community. ex. If you do a show/blog about woodworking, you should strive to be a hub about woodworking. Then use your acquaintances to branch out to other hubs that are related and then will draw people into your system. Its all about dialogue, and community, and connections.