Blog World 07 Opening Keynote

Note: This is live, please excuse the quality of writing.

I'm sitting here at Blog World Expo with about 300-400 people listening to Ed Sussman interview Matt Mullenweg the founder of Wordpress as the opening keynote session.
It's pretty cool how the world has changed and geeks are really cool now. At least in my world, but in a lot of other people's also.

PhotoMatt is Mullenweg's blog.


Q: What makes a compelling blog?

A: Passionate content. Uniqueness.

What Matt loves about blogging is when he says something dumb someone tells him. People don't tell you face to face, but he loves the comments section of his blog because people are frank and it gives him perspective.

If people make an interesting comment on his blog, he will often go back to that person's blog. If you comment, it helps your work get noticed. This is news for me because I only comment on one blog. If I really want to get my ideas out there than I need to comment and get better with my labels.

Talking about why he likes the Craigslist model. He asked Craig why there was no advertising on his site and Craig responded "Because the users didn't ask for it." That's a really interesting comment. If you can run something with user influence as the main source of reasoning, that's fantastic.